How Wix Provided Equitable Food Perks to Its Global Workforce With Benepass

“We knew that providing a food benefit creates meaningful experiences between us and our employees.” — Noam Bacharach, Senior Director, Head Of U.S. Operations and Workplace Experience

Biweekly

food perk program

$75K

estimated cost savings

100%

engagement rate

1

centralized perks platform

Key Results

$75K estimated cost savings in delivery service charges and fees
100% engagement rate
Increased flexibility and wider food options for employees
Scalability across global teams

Background

Food perks like free catered lunches and office snacks have long been a favorite of employees and a cultural staple of technology companies everywhere. As many companies transition to a more flexible workplace, it’s become more challenging to distribute food benefits in a hybrid work environment.  

While many food delivery services offer corporate accounts, the added fees for service, administration, and delivery can be exorbitant — reducing the actual food perk by as much as 20%. Using a single supplier for delivery can also severely limit options or coverage for all employees, while increasing service, management, and delivery costs.

Wix, the leader in website creation, experienced these challenges firsthand with a single-vendor food delivery service. They sought a new benefits partner that could more equitably deliver food perks that their employees loved and that could be widely used by a remote workforce across all their North American locations. 

Why Benepass 

Wix turned to Benepass to launch a more flexible, equitable, and cost-effective food benefit for its employees. “We are very focused on the experience of our employees,” shared Noam Bacharach, Senior Director and Head Of U.S. Operations and Workplace Experience. Today, 87% of employees consider health and wellness programs when choosing an employer, and Wix has placed a high focus on keeping its employees happy (and well-fed!).  

Wix found that their previous vendor, Grubhub, couldn’t accommodate their growing geographical footprint. There was “a significant difference between the gross amount provided and the net amount that employees were able to utilize,” said Noam. 

Today, employees receive a biweekly allowance directly into their Benepass account to use on anything food-related, including food delivery, groceries, weekly dinner subscription boxes, and local restaurants. The flexibility empowers employees to choose what type of food perk is most beneficial to them and their families. This also allows employees to change where they spend their dollars each month. 

“The situation of the pandemic impacted everyone in their unique way,” said Noam. “We found that when we switched to Benepass, we provided much more of a robust solution that can accommodate everyone’s personal needs.”

 A Better, More Equitable Food Perk

Today, Wix’s partnership with Benepass has allowed them to deliver a better and more equitable food perk across their entire employee population.

“As soon as we moved to Benepass, we saw a dramatic increase in the utilization rate to over 90%.” – Noam Bacharach, Senior Director, Head Of U.S. Operations and Workplace Experience

Instead of being restricted to a single vendor, employees can spend their food perk allowance on food options that best meet their needs using Benepass’s Visa credit card or through Apple, Google, and Samsung Pay for contactless payment. Spending is then tracked in one central online and mobile platform, reducing HR admin time and improving the overall employee experience. “I think that the way the platform is designed allows the team to really respond and react quickly, giving us the flexibility and scalability we desired in a vendor,” said Noam. 

Wider flexibility improves the value of the perk by providing employees with a choice of how and where to use their food benefits. What’s more, by using Benepass’s centralized platform and modern technology infrastructure for administering the benefit, Wix has saved an estimated $75,000 in delivery service charges and fees. These cost savings have been used to fund the program's growth as more employees take advantage of the benefit. 

Together with Benepass, Wix has built a food perk that is easy to use, loved by employees, and can scale as the company grows. 

Key Results

  • Benefits aligned with company mission: With Benepass, Wix offers a more equitable food perks program. 
  • Increased flexibility: Benepass has provided Wix employees with greater flexibility in selecting the right food benefit for them and their families every month. 
  • Improved utilization: Participation rates have risen to over 90%, thanks to Benepass’s easy-to-use credit card and platform.  
  • Scalability: Wix can scale across new regions, add employees, and make changes through Benepass’s responsive platform and highly rated customer service.